Were standing on the edge of the chatbot revolution, and Im reminded of how I felt when those first apps hit the store in 2007. Only this time, the apps talk back.
And following its announcement at Facebooks F8 developer conference yesterday where it became the first commerce platform to announce an integration with Facebook Messenger Shopifytoday announced that it has agreed to acquire privately held Kit CRM Inc.Details of the deal were not disclosed.
Kit is the virtualmarketing assistant Ive covered at length before. It leverages SMS and other messaging platforms to help companies market their online stores by asking salient questions at the right time.
Kit can email your customers, build Facebook ads, sponsor Instagram photos, and send you timely reports to let you know if you sold those last ten pairs of designer jeans. And last month we announced it had launched an API, allowing partners to expand on its artificial intelligence. It can now help you set discounts, retarget website visitors, engage with the customer after an abandoned cart, and handle 404 errors all through a simple chat interface, and in 20 countries.
The Kit team has been focusing on the intersection of commerce and messaging since their inception, Craig Miller, chief marketing officer at Shopify told me. Their vision of the future is squarely aligned with ours. This acquisition accelerates our product roadmap and also brings top talent to Shopify.
With Shopifys announcement yesterday that it is building commerce bots for Facebook Messenger Platform, I wondered how this acquisition dovetails with thatintent.
We believe messaging apps are the gateway to the Internet on mobile, and conversational commerce represents a huge opportunity for Shopify, Miller said. The acquisition of Kit, along with Shopifys integration with the new Facebook Messenger Platform announced yesterday, further supports our focus on helping merchants embrace conversational commerce.
With so many bot fingers in the messaging and chat app pie, Shopify must be tempted to roll Kit into its Messenger project. For now, though, it appears nothing will change.
In the near term Kit will remain as a Shopify app in our App Store, Miller said.
For Michael Perry, founder and CEO at Kit, todays acquisition is a milestone in a journey that started in 2013.
Shopify is the ideal company to acquire Kit, Perry said. Their commitment to business owners and their view of the future is directly aligned with our own mission and goals. We both want small business owners and entrepreneurs to be successful.
The original mission remains the same too.
Kit will continue to work as a team that is laser-focused on building the future of virtual workforce and conversational commerce for business owners, Perry said. I feel very fortunate that we have Shopifys full support to build the future of commerce together.
Shopify is a commerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, a point of sale s...read more
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Kit is a SaaS platform that automates marketing for small business owners. Kit pulls in businesses engagement from various social networks and marketplaces, seamlessly converting these assets into targeted sales opportunities back on F...read more
New! Track Kit CRM's Landscape to stay on top of the industry in 3 minutes a day. Understand the entire ecosystem, monitor innovation, and track deal flows. Learn more.Get more stories like this on Twitter &Facebook
You will need to learn to trust someone, although you should always be careful when taking advice from just anyone when it comes to SEO. After you read the tips provided for you in this article, you will realize that this information is about as trustworthy as it comes. No thrills or hyperbole here, just the basic truth about how you can use SEO to increase your site's rankings.
When setting up your site for SEO, keep an eye on keyword density. You want to have your major keywords at about 3 to 7 percent of the total text. If you are using keyword stuffing to boost page rank, anything higher than about 10 percent starts to look suspicious to the search engine, as.
When trying to get your site ranked well by the search engines, it is important that you write meaningful markups so that the spiders can easily find your content. Always focus on two solid principles here. One, make sure to use the proper headings and listings. Two, remember to always validate your markup.
When it comes to gaining higher positions in search engine rankings, you have to focus on relevancy. If the search engines notice that your site is valuable to to visitors, you can only raise your position. Just solely relying on SEO will not help your ranking, you need to provide great content that will aid your viewers too.
Make use of inbound, external links to optimize search engine results. Link to people you know and request them to link to you, as well. Make use of other pages by writing good quality comments and in the review section, as well. Encourage others to visit your site. Linking to other sites can result in the traffic you desire and encourage better placement in real-time searches.
Look through old emails and comment boards to find ideas for new posts. Turn every question you ever answered in an email into content on the site. Remember that the way to increase search engine rankings is to constantly create new articles. Your emails probably provide plenty of topics that readers want to know about.
Use the most searched keywords in your HTML title tag. Search engines weigh the placement of keywords and the most weight is given to those in the title. Putting the most important words right in your title will get you to the top of a search drive and query users to your site.
Not too lengthy, even though be varied in the page titles of your site. Targeting over 70 characters will begin to diminish the weight of the page or site. Keep the titles condensed and intersperse a wide variety of your keywords and phrases amongst them. Each individual page will add its own weight to the overall search.
Let viral marketing do some of the dirty work for you. Allowing your readers to post comments and reviews is an easy way of bringing your search engine rating higher. Search engines have favorable views of sites that allow commenting and reviewing, so using this method can easily bump you up a few points.
You should make use of the keyword tool from Google Adwords' to optimize the search engine. The keyword tool will find the most popular keywords that are related to your website. The Adwords tool will show you the number of searches for a word or phrase that you enter. Use this tool to find the best overall words or phrases to use for your site.
When getting ready to place your advertisement on the internet, you will need to know how keyword density, frequency and proximity all affect search engine ranking. Make sure you do your research, so that you are marketing your company in a way that will bring about more business than you are currently getting.
You should always monitor the ranking of your page using programs such as the Google Tool Bar or Alexa. You should also always know what websites the people visiting your website are from. This gives you an idea of what other kind of websites they may be visiting. Perhaps you can advertise there as well.
Make sure that your site is written in accessible HTML. This will make sure that both the spiders of a search engine crawl and readers can read and find your site. A site that is designed for one or the other is never going to rank in the top search results.
Create a link wheel to increase your SEO. A link wheel involves writing 10 articles about the keywords you want to associate with www.oraclenova.com your links. In each article, place a link to your website and a link to one of the other articles. You then submit each of those articles to a different article directory. In this way, every article and every article directory links directly to your website, as well as, to each other.
Don't overlook images as an important way to grab more traffic. Many site owners and bloggers get a lot of traffic from people searching for specific images. All of the major search engines have image searches, so make sure all of the images on your site or blog are SEO-optimized. Add your keyword phrases into your image captions and filenames.
If you want to bring more people to your site using search engine optimization, you should have style to your keywords by using header, italic and bold tags. Use simple CSS to style your header tags. Keywords are important, therefore, you should show this to the search engines and your visitors.
By placing a limit on the number of outbound links that stem from the site itself, you can optimize your content. Even the largest page on your site should have no more than 40 to 50 outbound links your top page should be limited to only 10 outbound links. Too many outbound links compromises the overall integrity of the page, which can affect site ranking.
Long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition, don't ignore long-tail keywords. when optimizing your content. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related problems, issues and ideas to find new long-tail keywords to use.
By now you should have realized, if you did not already, just how important it is to optimize your site to get the best results from the search engines. Knowing how to do so is a key part of running a successful web site. So, be sure to use the tips you've learned to raise your search rank.
In this day and age, you would be foolish to not even consider using advanced web design methods as a way to get your company's name out to the world. In order to make sure that you take hold of this opportunity and make the most out of it, with the amount of devices that are used to connect to the Internet that exist today, you will want to read this article.
HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.
Be sure to select the correct graphics when designing your website. Remember, bitmap images are huge and usually don't work well, PNGs work fine. For screenshots, text buttons, and other non-photographic images, use PNG if the image has more than 256 colors, and GIF if not. For photos, you can use JPEG images.
Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies.
Encourage visitors to come back to a website repeatedly, by offering them a newsletter. Let your customers sign up for important updates and events so that they return to your site. Your website's sidebar is an ideal location for the signup form, and you should make certain to stay on top of who has registered. Just send your newsletter to subscribers.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find "stuff." When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. They will get frustrated and leave if you make it difficult for them.
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
Choose your web host carefully. Some hosts require you to link to them, while others may force you to install their pop-ups. You should also test their performance using one of the many tools available for free online, as you do not want to host with someone who is consistently slow or crashing.
To help your website function the way it is intended to, make sure all your links are working. Your visitors may get frustrated when they try to click on something that interests them if you have broken links. Frustrated visitors is not something you want because they end up leaving your site mad.
Anyone wishing to design a great-looking site should consider spending a lot of time on the header image. This is what visitors are noticing as soon as they log on to your website, so having something that's on topic and visually appealing is a good move. Creating your own instead of using a premade header is the best way to go.
Include a links page for your use and site it to provide a variety of resources related to the site's purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. Your site ranking will move up in the rankings on search results pages if related sites link back to your site.
Do tests on your site to make sure that it's up and running properly on different operating systems and different type of browsers as well. When you do this you then cover all of your make and tracks sure that as many users as possible are able to browse through your site.
Subscribe to a newsletter with information on web design to keep you up to date on the latest trends. There are many newsletters that will provide good information and tips for both beginners and seasoned web designers!
You should set aside at least one day per week to update your website. You should at least check up on it to make sure that it's functioning properly if you're not updating it. It's up to you, and you alone, to ensure that your site is in perfect working condition, as a site designer. You could lose a lot of traffic if you fail to do so.
When selecting a domain name, it's important that you're creative. A big part of web design is having a site with a good, on-topic name. Having a catchy, relevant name will make people remember your website just as much as any design features would. Don't think that a name isn't an important feature.
If you post videos on your website, remember that some people's connections aren't as fast as yours. A video that is converted to 5,000 kb/s will load faster on some computers, but it might be faster than some Internet connections allow for. People are likely to leave the page before it even loads.
Ask another person to test your site out to make sure it works well as you go along. When you finish a new site feature, have an impartial observer test it and give feedback. You may think that a video that is slow to load is not really a hassle, but other people may feel differently. Ask someone who has no interest in flattering you to give you an honest opinion.
With the amount of time that your visitors likely spend on social networking sites, it makes sense to add links to your site to let them share your content on their favorite social sites. You will gain valuable visitors to your site, as well as increased awareness of what you have to offer.
You've read the advice here and are ready to put it into action, so get ready to design your site! Start by sketching out a design and making lists of the content you'll need and you'll have your website online in no time.
So, now that you have a better idea of what to do when it comes to web design you should start to feel a little more confident in the subject. Web design is just like anything else, the more you learn the easier and less overwhelming the subject seems to become. Apply all that you learned success and today should follow.
The preferred online marketing tactics of Online search engine Marketing, Search Engine Optimization and also Ppc are now well utilized, but not necessarily made use of well. Search Engine Marketing is the electronic advertising self-control of promoting a website to make sure that it appears within search results. In this quick guide, you'll find out an overview of online search engine advertising and marketing basics along with some ideas and also strategies for doing search engine advertising and marketing right. Search engine optimization might be taken into consideration a part of online search engine marketing and also intends to give better organic search engine result, whereas search engine advertising and marketing helps websites bring in targeted search engine individuals with organic searches as well as paid links in search engine result.
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With the ever-increasing interest paid to the search engine space, it'ses a good idea to know just how ideal to develop your web site as well as plan your marketing projects to maximize this source. Online search engine advertising and marketing is a broader term compared to search engine optimization, yet both techniques are complementary. Online search engine advertising and marketing could be categorized into totally free (organic) and also paid (inorganic) searches.
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To make sure that your business does well, you must first understand that you need to target customers who will purchase your product. The best way you can get new consumers would be through generating quality leads. It's not all about leads however, you just have to get ones that will turn into customers that pay. Keep reading to learn techniques on how to acquire these leads.
Because a lot of people will get on board just for the incentive, giving an incentive to purchase is a great way to succeed at generating quality leads. For example, an incentive to buy something they need anyway can easily result in them opting into your offer. Providing them with an additional reason to purchase with you can generate a lot of extra leads for you.
Provide an easy opt-out for those who want it. People who have opted out or chosen not to receive any benefits you offer should not be followed up. You must respect their privacy, but you also do not want to waste your own time on them.
Know about lead values. Not all are created equal, nor will they be appropriate for all of your campaigns. Be sure to qualify the leads you target, and avoid wasting time and resources by contacting those that are not a good match. You'll find success if you have good leads.
Be sure to fully understand the value of your leads. There will be some leads that are inappropriate for a particular campaign, however. Ensure that you find out which leads fit into your target market avoid those that won't benefit. Picking out the leads that are correct will make you sure of having success.
Understand lead values. Some leads are not appropriate for your current campaign. Which target audience are you after? Don't market to anyone else. You will increase your effectiveness and success.
Aim your lead gathering efforts towards those most likely to appreciate your business. Generic leads can be okay in some situations. Provide information regarding the specifics of your business for best results.
When considering the best keywords to use, consider long-tailed versions. Since they are targeted to a specific consumer these could really be helpful to you, although do not overdo it. Try some out, make necessary adjustments and look for those that are efficient in boosting traffic.
Seek out subscriptions for your blog. Subscriptions offer your readers reminders to share your content and to visit your website. Essentially this means using your customer base to generate leads. Blogging is a diverse tool for generating leads, often overlooked by many.
Take advantage of online resource groups focused on lead generation. These groups can really help you if you have a hyperlocal business. This way, you can share information and have others share yours with the right potential customers.
Make certain potential customers know where to go when they land on one of your pages. Look at every and each page on your site. You need to make sure the next step is clear. Change it if they aren't.
As you can tell, working with lead generation when in business is always a good idea. If you don't, it'll be tough to turn the profits that you need to make. When you start to use the tips you have just read, you can find new customers almost anywhere.
One thing you need to focus on above all others is Internet marketing if you're thinking of opening up an online business. Your website has to be promoted online for it to really succeed. Now is the right time to get started. Following is some advice that can assist you in formulating your strategy for Internet marketing.
Create very easy to read links in an effort to give your clients a pleasurable experience on your site. Like-minded individuals will be glad to click on that button, embedding your site on theirs forever, and ensuring that anytime someone visits their site, they'll see, and possibly click on, a link to yours as well.
It is not necessary for Internet marketing to take place just on the Internet. For instance, you may want to host in-person gatherings or conferences for bloggers with whom you regularly interact. This nurtures a feeling of community between your business and the bloggers, and it makes the bloggers more likely to continue writing about your brand and products.
Get feedback at every stage. This is vital to success since your judgement of your site's appearance may not be how others see it. Try and solicit honest but objective feedback from colleagues, prospective clientele, friends and maybe even family. You do not have to use all the advice you are given, but at least you will be able to consider it.
A niche or unique subject should be used on your website. This can drive a great deal of traffic towards your site as people search for this unique niche. The customer will look at other things you have to offer, this will make your site legitimate and give you a higher rank.
Direct marketing is another way to improve your Internet marketing campaign. Reach out to your potential and existing customers with traditional methods, such as telephone or fax. There are many ways to get the information of potential customers, including websites and the yellow pages.
A business telephone number should be available to you from the majority of cellphone companies. Get a number specifically for your business.
When sending out e-mails, regardless of whether the e-mail is business related or a personal one, you should always have a signature on all e-mails. Similar to the way that a standard printed business card works in the physical world, your signature should be prominent and used frequently. You offer everyone you email a link to your business, by including your signature.
You can read studies that been done on the psychological impact of web design and it's effects on Internet marketing. These psychological responses can greatly influence the way that site visitors connect with your brand. This includes every detail of your site, from colors to layout. If you know enough about this behavior pattern, you can use this to your advantage in making your business more successful.
Practically every customer appreciates speedy service, so advertisements that offer quick results can be extremely effective. Let your customers know how fast it takes to place an order, how quickly that order will be shipped and how little time it takes to see results. This can help with quicker download speeds, a safer checkout or quicker order confirmations.
When building your website, use a banner with your mission statement or your customized slogan. This adds an official feel to your website, and lets your customers know what your purpose is. This will shine a great big light on exactly what you are selling.
When you are just beginning in Internet marketing be realistic about the amount of money you will make. As you progress consider making a career out of Internet marketing.
Do not go over budget when paying for advertising. Do not spend money on it if it will not work for you. If you believe you will benefit from this investment, consider spending money on banner and other forms of advertisement.
Make sure you are very knowledgeable about the content on your site. You will be more credible this way, rather than being dishonest about it.
Remember that not everyone online has the same type of payment option available to them, so it's up to you to accept multiple types of payment. In addition to allowing credit cards for a payment option, you should also allow people to use their own bank accounts and Internet services like PayPal.
If you have more options for payment, then you can get more sales you can get. While just having credit card payment might seem like enough, it couldn't hurt to also give people other forms of payment such as PayPal and their bank accounts.
By giving out something for free, get more traffic to your site. Offer a screensaver or PDF file that can be downloaded from your website that contain helpful info that a customer may want to keep on hand about your product or service. If you have a landscaping company, offer watering and other care tips in the downloads, for example. Besides enhancing your reputation for knowing your subject, this also demonstrates your willingness to share your knowledge and help your visitors.
To drive traffic to your site, hold special events and promotions. You might have a one day sale on a new download that only costs a dollar. They will tend to explore the site and look at other offerings, as people come to the site to collect their bargain. Oftentimes, these sorts of customers will leave your site with more than just that one dollar item.
Good leads are the key to good sales generation. These sorts of leads give you the access to a customer who has searched for info on your products. The delay between when the customer reached out and when you can contact them is shortened to its smallest possible window, leading to a great opportunity to close the sale.
In order to generate sales you need real-time leads. Real-time leads prevail as they allow you contact with a probable customer immediately that has been looking for information on your merchandise. You will be able to sell them right away if you contact them right away.
After reading the article above, begin incorporating the information learned into your website. Set plenty of long term and short term goals. You will continually strive to meet those goals resulting in greater success, by setting goals.